A funnel is a term used to grab your potential customer through a social media platform and the way you get their attention is by offering them something which is usually for free. A webinar is a great way to introduce yourself and build trust, while showcasing your expertise. The webinar can be 20-60 mins long and then at the end is your opportunity to up-sell your service with a discount. This then goes to a landing page where the final sale is made. IF for whatever reason they don’t buy then, you build in a email structure that feeds and stays connected to that person. This is how it looks!