With the advancement in our technology, more and more businesses are increasing their online presence. Gone are the days when traditional marketing is enough to reach your target customers. The majority of businesses are shifting their marketing efforts to digital marketing and more and more automation software tools are being created. But with so many choices available, which one do you sign up with? If you are a digital marketer and you manage several social media platforms, the task of choosing the right one can be daunting. Here is our list of 5 favourite marketing automation software tools that are worth checking out.
1 – Hubspot
Hubspot is one of the most powerful automation tools available on the market. It is a quite expensive to sign up to their service (around $800 per month) but its variety of functionalities and easy-to-use interface are some of the reasons why it is an industry favourite. It allows sales and marketing departments to work together in one place, thus increasing productivity. It’s simple interface lets you do all this work even if you have no coding experience. Because it has so many features, it can be a bit overwhelming to use at first, thus further training can be useful.
2 – ActiveCampaign
This automation software has grown six times in the last four years because of its success. In a market where most automation tools cost hundreds of dollars a month, it offers a meager $9 per month which sets itself ahead of the pack on pricing. You don’t need to be an expert to use this tool as its visual campaign builder makes it super easy to get started. It’s intuitive and user-friendly design allows you to seamlessly manage all your campaigns in one platform. ActiveCampaign also has an Enterprise edition with much more powerful features and functionalities.
3 – Ontraport
Its seamless integration with WordPress, Facebook, Google AdWords, just to name a few, makes Ontraport the third on our list. Although it is a bit more expensive than ActiveCampaign, it offers custom pricing depending on the features and your number of contacts. Plans start at $79 per month. It also features a beautiful dashboard that shows all your KPIs. This makes it super easy for you to keep track of the performance of your campaigns.
4 – SendinBlue
SendinBlue is considered one of the underdogs of marketing automation software. It features an easy-to-use campaign builder with a straightforward design which allows you to choose the workflow type for your campaign. It is one of the more affordable automation tools starting at $49 per month. If you prefer a simpler tool but still gets the job done, Sendinblue is the tool for you.
5 – Drip
If you have an eCommerce website, Drip is the automation tool for you. Its features focus on eCommerce marketing automation, Customer Relationship Management (CRM) and analytics. It also has features that let you focus on email marketing and building your customer base such as email builders and one-off emails. Plans start at $49 per month for up to 2,500 subscribers. If you have a higher subscriber list, it might become expensive. Fortunately, they offer discounts for yearly plans.
There are tons of other options for marketing automation software. Each software has its own strengths and areas for improvement. There are tools that are more affordable but only provide limited features. Then there are tools that are much more expensive but have limitless options and are incredibly powerful. Ultimately, it is best to choose a tool that is appropriate for your unique business needs and can support your current customer base. Fortunately, most automation software tools offer free trials so take advantage of such so you can test out which one is the best fit for your business.