With the ever-changing landscape of digital marketing, companies and businesses need to be flexible in order to stay on top. Google regularly updates its algorithms to make sure that website owners do not use the same old tricks to get good search results. Here are 10 SEO tips from 2019 that you can use for your website.
#1 – Continue to focus on User Engagement
Pretty basic but still effective. Improve your user engagement by optimising the different types of user engagement. Check your click-thru rate, dwell time, page views, top content, and compare your new visitors versus your returning visitors. These are the basics you can’t do without.
#2 – Review your Meta Titles and Meta Descriptions
This can be a daunting task especially if you have a lot of web pages on your website. But it is important to make sure all meta titles and descriptions are up-to-date and relevant to each web page. Otherwise, this will greatly affect your search engine rankings.
#3 – Page load time
If it takes more than 2 seconds to load a web page, it can affect your search engine rankings. Google rewards website that loads quickly in under 2 seconds as it wants a seamless experience for its users. Thus, it is important to make sure that you are not overloading your web pages with too much graphics or high-resolution pictures which could affect the page load time.
#4 – Voice search optimisation
The number of users that use voice search is increasing by the millions yearly. It is important that your website is voice-search friendly to get your fair share of this emerging trend.
#5 – Content is King
Having good quality content is still the best way to improve your search rankings. Ensure that the information you post is relevant and up to date. Consider the mindset of your potential website visitors and write content that is of interest to them. Provide content that shares useful knowledge that is beneficial to your target audience.
#6 – Blogs
Regularly posting blogs is a great way of directing website traffic. Aside from just written text, mix up your content forms by trying out other graphics such as infographics or video logs. This can be quite time-consuming but definitely worth the endeavour especially since it drives high website traffic.
#7 – Optimise your social media reach
Share your website content to different social media channels. Users browse their social media accounts daily and a lot of traffic can be gained if you share your blogs or content on these platforms.
#8 – Mobile-friendly website
In connection with #7, most users will be browsing their social media accounts using their mobile phones. Thus, if they click on the link to your website, you need to make sure that it is mobile-friendly. Make sure you have a mobile version of your website so you can give a seamless browsing experience to your target audience. Nothing turns off a mobile user more than clicking on a link and having the website version of your website appear.
If you need assistance to create an effective SEO strategy from our SEO tips from 2019, then contact The Conscious Agency today.