Do you remember when you would browse the internet using your mobile phone and all you would see was a shrunken version of the desktop site? You had to pinch and zoom to see anything and navigating was a nightmare. That’s most likely not an optimal browsing experience! This is why in 2015, Mobilegeddon happened and site’s mobile responsiveness was put on the spotlight. What is mobile responsiveness and why is it important?
What is a mobile responsive design?
A mobile responsive design or responsive web design (RWD) is the ability of a website to respond, adapt, and adjust its display, based on the size of the user’s screen. To be mobile responsive is to automatically adjust and provide an optimised browsing experience. Basically, the website will work great whether the user is using a laptop, tablet, or smartphone. Why does a website need to be mobile responsive?
More and more people are using smartphones
In the last decade, more and more people browse the internet using their smartphones. In fact, according to World Advertising Research Center (WARC), almost 2 billion people regularly access the internet using their smartphones, which is 50% of the total global base of 4 million people. Websites that are not mobile responsive will seem unprofessional and discourage the user from further browsing their website.
Google awards mobile responsive sites
Because more and more people are using their smartphones to browse the internet, Google has incorporated a website’s mobile responsiveness to its search engine algorithms. It required websites to display properly on mobile phones and smartphones or as they call it, mobile-friendly. Failure to do so affected a website’s search rankings. Google awards websites that have a seamless user experience so make sure that your website is fully optimised to display in any kind of device.
Saves you time and money
Maintaining a mobile site and a desktop site means double the costs. By having only one site that has a responsive web design, you can eliminate the cost of maintaining a mobile site. You don’t have to worry about updating both the mobile site and desktop site whenever you need to make changes to your website. With just one mobile-friendly design, you can focus on other things that really matter such as content marketing or funnel marketing.
Highlight the important things
You can optimise the content of your site for mobile users so that they are only seeing the most essential information especially since they only have limited screen space. If a user is using a laptop or a tablet, you can display your cover images from end to end. However, if a user is browsing with their smartphones, it would be best to eliminate big cover images and make room for more important content.
Increase your conversions
Having an optimal user experience will help convert each visit into a sale. If a website is difficult to navigate and users are not able to find what they are looking for, then it is likely that they’ll quit browsing the site before they complete their purchase. Additionally, if a website takes forever to load, users will most likely move on to other more responsive websites. But if your site has a responsive web design, you can set it up in a way that it loads between 2-5 seconds, which is the ideal load time.
Indeed, websites with a responsive web design are more likely to convert visitors into customers. Prioritise making your website mobile responsive and it will drive more traffic to your website and ultimately will drive more sales as well.