Why invest in Video Marketing? The main concept of video marketing is rather simple – you create videos that showcase your brand, product, or service to drive more attention, engage more customers and generate more sales.
When you think of marketing a brand, a wide variety of media is often used in executing the plan, which includes everyone’s new favourite – video. In the digital age, video marketing has been proven to be very strong when it comes to promoting a brand, product or service. From customer testimonials, viral entertainment videos, tutorials and how-to’s, live video events, Q&A’s – making video marketing your main channel is sure to put you on everybody’s radar as soon as you hit the internet.
Aside from all this, why should you be investing in Video Marketing? What other benefits would it bring your business? Let’s take a look at some of the most common and immediate benefits your brand will get!
Marketing your brand through videos will not only engage your audience more, but it is also sure to increase your search engine rankings, click-through rates, and open conversions. As you upload your videos on different platforms and add keywords and tags, your video makes its way through the internet, eventually finding its own way to the top of search engines organically.
To add to that, among all media you could use to market your brand, video is a gold mine for SEO because it also helps build backlinks to your website, boosts likes and shares on social media, driving more traffic to your business pages and websites.
A study in 2017 also showed that an estimated 74% of online traffic comes from video. Your customers love videos. This means your videos will earn you more clicks and more visits, giving more exposure for your products and services to both existing and would-be customers.
Brand awareness is how aware people are of your brand. This is very important for any business because the more recognised you are, the more people are inclined to do business with you, and the possibilities of them referring you to people in their circles become higher. Being recognised and remembered for your purpose is one of the top goals when you are marketing your brand. You will want your consumers to think of you on top of every other competitor you have in the market.
Video marketing is the most powerful tool when it comes to brand awareness. The kind of content that you will make and release to the public will determine how much of your target audience will be attracted and will remember your brand, products, and services enough to continue or start patronising your business if they aren’t already.
When people only hear an advertisement or see it with loads of details included, they would only be able to retain 10% of the information they come across. Studies have shown that when an advertisement is accompanied by relevant imagery, people would retain at least 65% of the information three days later.
This is the main reason brochures, flyers, and radio commercials have to be repeated multiple times. Four times as many customers will prefer to watch a video advertisement than read anything about the product. Using video marketing gives your brand a longer-lasting impression on your audience, making your promotions, products, and services something they would remember even without repetition.
In this day and age of social media, videos can be uploaded to almost any and every platform there is. Your video marketing can reach hundreds of thousands of people because the possibilities with the internet are endless. More than 90% of the world’s population from as young as 7 to as old as 70, now own smartphones and can access your videos anytime, anywhere.
And unlike print media, through video, you can reach your audience’s emotions very easily. You can make a direct connection with music and create a concrete image of your concept. By combining audio and visual factors, your audience will feel more comfortable and connected and will engage more with your brand.
This promotes trust between your customers and your brand. Today, one of the most effective ways to market your brand is by building trust. Video marketing allows you to bridge the link between what your advertisements say and what your brand really is, allowing your audience to get to know your brand on a deeper level. Consumers are also more likely to like, share, and engage with your video 10 times more than any photo, blog post, or article.
In print marketing, hundreds and thousands of copies of your advertisement should be made in order to reach a certain amount of people on your marketing plan. This can be very costly, especially if you are not just printing out flyers and posters. Spots in your local billboards, newspapers, and magazines can also cost a fortune.
The same thing goes with TV and radio advertisements. Primetime slots can be pricey, while off-peak time slots will only waste your money because of the lack of audience. This is where all the wonders of social media and the internet would come in. Being very accessible to almost everyone around the world, your videos can make an impact in a matter of minutes without you having to spend that much. Plenty of companies spend only for their marketing and media teams to conceptualise and create their videos and leave the rest to their customers.
This kind of marketing, when planned and executed properly, can cut your marketing expenses by a huge amount while earning you more profit than what you would expect.
If your business has not been maximising the wonders of video marketing yet, it can be overwhelming. Just like any other strategy, there are tons of areas to research, but when your team is done with all the market research and analysis, you will be able to shape your strategy and decide on what message you would like your audience to receive from your content.
That’s where you begin to make your vision come to life. Give your brand that marketing makeover and start investing in video content now! Boost your profit by immortalising your brand’s purpose, values, products and services through video marketing!